Understanding the Framework
This article is part of The State of the Growth Stack — a series that explores the technologies powering today’s go-to-market (GTM) motion.
From SalesTech to MarTech, each post breaks down one category, one subcategory, and the leading tools shaping how modern teams grow.
We start with the first pillar of Sales Technology — Customer Engagement, and within it, the first subcategory: Video Messaging.
Don’t miss out — check out the latest Growth Stack Landscape! I’ve mapped the essential tools every growth and GTM team needs to drive results.
3 Key Takeaways
Personalisation Wins:
Video messaging brings authenticity back to sales. When buyers see a human face, trust builds faster.
Efficiency Meets Emotion:
Tools like Vidyard make recording, sending, and tracking video engagement seamless — saving reps time while amplifying impact.
Scalability Through Simplicity:
With templates, analytics, and CRM integrations, even large teams can personalise outreach at scale.
If you’re looking to grow your sales and build stronger client relationships, take a look at how I help teams like yours — and feel free to reach out for a chat.
Why Video Messaging Tools Matter
Let’s face it — inboxes are overcrowded. Text emails are often ignored. But when a short video lands in a prospect’s inbox, everything changes.
Video messaging replaces cold text with warmth and tone. It shows effort, presence, and confidence.
Platforms like Vidyard enable teams to record personalized clips, embed calls-to-action, and track viewer engagement — turning outreach into a conversation rather than a transaction.
Stats that Speak:
- Emails with video see 200–300% higher click-through rates (HubSpot).
- Personalized video messages increase replies by up to 5x (Vidyard).
- 80% of buyers say they’re more likely to buy from brands offering personalized experiences (Epsilon).
Practical Use Cases
- Cold Outreach: Send a short personalized video introducing yourself and your company.
- Follow-Ups: Record a 20-second video after a demo to recap key points.
- Proposals: Explain complex offers visually instead of attaching long documents.
- Customer Success: Send quick “thank-you” or “welcome” videos to build stronger relationships.
- Internal Communication: Managers and leaders use video updates to align teams asynchronously.
Tool Spotlight: Vidyard
What It Is:
Vidyard is an AI-enabled video messaging and analytics platform that helps sales, marketing, and customer-success teams communicate more personally at scale. Users can record directly from their browser or email, embed videos into messages, and track exactly how prospects engage — who watched, how long, and what they clicked next.
Why Teams Should Use It:
Because Vidyard turns video into a measurable sales asset. It integrates with CRMs like HubSpot, Salesforce, and Outreach, linking engagement data directly to pipeline metrics. Reps instantly see which videos resonate and when to follow up — all while humanizing the interaction.
How to Use It Effectively:
- Start with short videos (under 60 seconds) — keep them personal and direct.
- Use your thumbnail creatively (wave, smile, or hold a sign with their name).
- Add a clear call-to-action button below each video.
- Track engagement analytics to optimise your next message.
Ready to build your own growth stack?
Sign up below and I’ll send you the full Growth Stack Guide directly to your inbox.
My Take
Video messaging has re-humanized digital sales. I’ve seen teams using Vidyard stand out instantly — because people connect with people, not pixels. In a world driven by automation and AI, this is the simplest way to bring back empathy and authenticity into sales communication.
If you’re building your growth stack, start here. Add one video messaging tool, test it for 30 days, and watch how your open and reply rates change. You’ll be surprised by how fast it pays off.
Conclusion
Video messaging is a human amplifier.
It bridges the gap between efficiency and empathy, making sales outreach more real, engaging, and effective.
As we continue mapping the Growth Stack, next month we’ll explore Conversational Analytics — where data meets dialogue and every call becomes a learning opportunity.
Stay ahead in sales and growth — scan the QR code to join my Substack
