The State of the Growth Stack
Mapping the Technology That Powers Modern GTM Teams
Technology has become the new fuel for growth. Without the right stack, growth becomes guesswork. The modern GTM engine runs on technology — and the teams that embrace it are the ones that stay ahead.
Sales Technology Stack (SalesTech)
Customer Engagement
Tools that help sales teams connect with prospects through AI, automation, and personalized communication across multiple channels.
Funnel Management & Analytics
Systems that organize, qualify, and track leads through the buyer journey, giving teams visibility and control over their pipeline performance, and personalized communication across multiple channels.
GTM Management
Platforms that align sales, marketing, and operations around shared targets, ensuring go-to-market strategies are executed with precision.
Project Management
Collaboration tools that keep sales and marketing projects on track, enabling better coordination and faster execution across teams.
Sales Intelligence & Analytics
Data-driven platforms that uncover buyer intent, enrich prospect information, and guide smarter, more targeted selling decisions.
Sales Productivity & Enablement
Solutions that equip salespeople with the right content, automation, and training resources to sell efficiently and consistently.
Marketing Technology Stack (MarTech)
Content Management
Technologies that simplify how marketing teams create, organize, and distribute content across digital channels.
Funnel Support
Tools that help marketers identify, target, and nurture the right audiences through segmentation, personalization, and automation.
Marketing Intelligence
Analytics systems that measure campaign performance and help teams make data-driven decisions about where to invest time and budget.
Social Media
Platforms that streamline how brands plan, publish, and analyze social content to grow visibility and engagement.
Website Management & Analytics
Solutions that optimize how visitors experience, interact with, and convert on a company’s digital presence.
Marketing Channel Analytics
Tools that evaluate how each marketing channel contributes to growth, enabling smarter optimization and better ROI tracking.
The State of the Growth Stack
A series that explores the technologies powering today’s go-to-market (GTM) motion.
